We don't keep track of final sales, we just anticipate them.
It's a niche holiday. It's not the most lucrative holiday, but retailers look at it as a nice bump in what is traditionally considered a slow month.
Last year, it definitely helped March sales in general. So maybe this year, we'll see a nice boost in April sales.
Consumers are getting used to high gas prices. Gas prices were high during the (Christmas) holiday season, and people were still out there spending money.
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