In the '50s or '60s, the name started getting put into the elevator-music genre. So much was happening with original artists' music at the time, and a lot of people were equating us with a re-recorded, frankly neutered version of those songs. They didn't like it at all, and we started getting a bad brand connotation. It's something we're always going to have to deal with.

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Most now are requesting a pop music and rock sound, of Top 40 and radio hits.

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