Most cell phone decks are updated weekly, if not more frequently and it is important for content providers to understand how the shifting, dynamic environment impacts their bottom line. Cell phone real estate is valuable property and location can make or break the success of a game title.

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Women play more mobile games than men.

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Clearly usage on 3G shows higher revenue potential overall. The variety and quality of content and ease of navigation on portal sites will play a key role in gaining traction and increasing the prospect for maximizing profits.

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