We're looking into that segment. We're doing it now. But we want to go into that market in a very controlled way. We won't enter into that bloody competition right away.

231

The 'card phone' is another trial to overcome the design challenges to create such a small and thin phone and create a new trend. After this model, we will introduce more card phones.

174

We don't believe we will sell much of those, but this demonstrates how far we can go. It's leadership we want to be identified with. And also, now that we've reached this threshold, we can follow up with similar products that are slimmer and smaller.

143

That will be a volume seller.

123

We want to keep our brand identity, even in that low end of the market. We want differentiation in design, form factor, features and other values.

116