More than 350 million households all over the world watch this tournament.
We have been able to start a program for elementary school children with TUSD.
Our tournament is great, because you can come and get up close to the pros and get autographs after they are done playing. You can almost reach out and touch them.
The economic impact, obviously, is enormous for the area. The national television coverage is for all of Tucson, but for the Northwest Side, with all the resorts, they really benefit the most. You can't buy advertising like this.
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