We're keeping our fingers on the pulse of what happens day in and day out around the world. And we are taking action in terms of preparing for this in the event it becomes an eventuality in any market.
We'll keep them on the shelf and hope not to use them.
The message is to reassure consumers that eating cooked chicken is perfectly safe. As our investors would hope, we are being proactive in preparing the materials in the event that we need to use them.
What you are talking about is called 'marginal utility to the consumer.' That's what companies invest to try to find: The new feature that a buyer is willing to pay new money for.
As a matter of course we review all possible industry opportunities.
We're seeing improvement in our China business, and hopefully that will continue.
It seems to me that they've sort of missed the boat on potential cost savings from these kinds of cost containment tools.
It's on the shelf collecting dust.
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