"John Suckling" may refer to:

*Sir John Suckling (politician) (1569-1627), of Roos Hall, Suffolk

*John Suckling (poet) (1609-1642), English poet

More John Suckling on Wikipedia.

The challenge we've got is to start turning that around and I don't think that relates just to retail, it applies to the whole centre of the city.

Out upon it, I have loved Three whole days together; And am like to love three more, If it prove fair weather.

I think it's important to have an identity, for a character to develop...a brand for the centre of the city.