It's pretty clear that the amount of liability is going to be in the billions.

You've got obligations, not quite on the same level as the CFO going to jail if they run afoul of Sarbanes-Oxley. But if you are not complying with some of the data privacy regulations these days, the company is potentially going to get fined. It's going be … very negative for PR and company branding.

In late 2003, those big names, Siebel, Oracle, SAP, they all decided over a period of months that the previous story of solving this totally with their suites was really not going to fly anymore and they needed an additional approach … which was to propose an e-central CDI system.