They're really just a vehicle from which to lick frosting.

The reactions we get are amazing. People bite into them and can't believe how delicious they are.

I got into this to get back to the people, to work one-on-one with customers and employees. I definitely encourage an environment to share and have fun, but it's been so crazy successful that I'm hardly ever on the floor anymore. That's hard. But I have different places I want to take this brand, and that keeps it fun.