That is an important area for us, for customer loyalty and customer satisfaction, to stand behind our products not just through the warranty period but beyond. We want our customers to remain loyal to us, so that when they get into their next purchase cycle, they've had a good product experience with us.

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There is a spike in front. You pick up any flaws in manufacturing in the first 90 days; it flattens out [soon thereafter], then rises, especially with a mobile product.

121

These kinds of services are really important because they serve a purpose with customer loyalty, and maintaining that relationship beyond the warranty period. But also, the tune-up covers areas that are also cost drivers for warranty.

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