Church's new 'Spicy Chicken' campaign is a case in point. Taking first-hand insights from Church's multicultural customer base, we found that the kind of 'spicy' this segment was longing for was not an outright 'burn-your-mouth' hot fare. They were looking for something flavorful, with a kick.

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I certainly think the tougher schedule is paying off. These kids have played in some really difficult situations, so it makes it a bit easier in league.

225

Coming from an immigrant family, I would support the issue. There are students who really think that they can make a change ... but a lot of students are using it as an excuse to cut classes.

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