I think Sony is going to take number one - They have real strong brands. The battle is really for number two. I think there will be a big battle for the number two spot.

236

By eliminating the lost vestige of their hardcore gaming route they've essentially opened themselves up to a wider group of advertisers.

220

[Traditional broadcasters] break into two camps, ... One sees it as the enemy; the other sees it as an opportunity.

210

Basically what we're talking about is content that appeals to middle America and TEN found that to be a much more potential area for them than the hardcore gaming thing.

195

It makes good business sense for them. It doesn't cost them much and it gets them a look at talent.

180

There are all kinds of different opinions about this, but it sounds like they kind of have an idea of what works now. It makes good business sense for them.

176

[Microsoft] has the largest hill to climb of any of the other next generation game systems.

161

People are starting to dip their toes in the water and figure out the models for this.

138

You've got a lot of the bigger players trying to make it clear they are working on this. Everyone wants to be the one that kind of defines what this industry will look like.

129