There's a tremendous toll on the human side that start-ups take on people. And it just didn't seem like something that was being addressed.

They're isolated from normal sources of support, struggling, seeing a good portion of their income go to rent. Their private lives get put on the back burner.

Many times workers work very closely to each other in the 'cube' environment, and that is very stressful because it's noisy, there's little or no privacy, and there is a forced conviviality.