We believe it's hard to change people's habits and that the most practical solution is to improve the food they do eat. With a burger, for example, you would simply remove some of the fat and replace it with the seaweed extract, which is an entirely natural product from a sustainable resource. You'd have a healthier burger and it's unlikely to taste any different.

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I thought our kids really held their poise out there tonight. Our kids worked hard all week. The only goal we have now is to stay alive every week.

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