The call at this point in the year is for people to help pull it off by doing the preparatory ground work.

Going into a shoot, we'll plan for shooting extra stuff. Even at the shoot, you'll notice your talent may be really good at one thing. Maybe they stay in character the entire shoot. You can take them off to the side and create more content. Maybe you make alternative endings.

I don't know if it's the best place to find investment bankers. But in our profession, you can use these sites to gauge a person's creativity.

We're very pleased the community didn't let us down and we didn't want to let the community down.

I'm looking to businesses to encourage their leadership to get involved in this kind of thing. It does take organizational experience to administer the issues that help make it happen.

We've seen a slight increase. Some of the customers that we've had who haven't been with us for a few years are starting to come back. I wouldn't say it's huge, but it's a noticeable increase. I just took a rough figure last week, and I think in one day we had 30 to 40 tons to be delivered.