For some people, cooking is not something to do to survive. They like to entertain guests or impress people with their meals. Instead of the daily drudgery, it's a release of creative energy.

I've found I need to be very specific about what type of equipment to use. Also, over the last 10 years, we find that more and more recipes use ingredients that are already partially prepared. Instead of relying on basic ingredients, they use mixes and frozen foods and things like that. Recipes are also using fewer ingredients.