We know that great content, great speakers, and a venue that's a draw for physicians are all important factors for dinner meetings. But very little is known about how physicians decide which dinner meetings to attend. We need more specific demographic data to help us figure out what it is the doctors want in a dinner meeting and how to give it to them in the most efficient manner.

As important as the venue and the menu are, they're secondary to the content.

For me to watch those young kids light up those are truly things that are just priceless.