As China's economy continues to grow, its outbound tourism will also continue to increase. China is now one of the most important markets in Asia for Canada, just behind Japan and Korea.

We're making a concerted effort to show Ottawa's diversity to leisure travelers, meeting planners, tour operators and the travel media in our largest market, Toronto. By partnering with an existing event that draws 100,000 people over the course of five days, we can maximize our visibility.