We took the central region of Jersey, where we are located. Let's start there.

There's many, many people in need. We need to get the word out, now. There's a lot of ways to raise money and there's a lot of people that need help.

Ninety-nine percent of the money goes out. There is no administrative cost, no salaries.

We decided it's a family we wanted to help.

This is our first major public push.