By the end of the evening, I showed them that they would need to have 600 people spending $7 per person, seven days a week, for them to make any money. They were ready to sign a lease, but they spent $800 for one night with me and walked away with their $1 million.

Our goal is to either have you committed to doing it or abandoning it. I teach people how to take general costs, like rent, and then figure out gross sales.