"Ian Schrager" is an American entrepreneur, hotel manager/hotelier and real estate developer, often associated with co-creating of the Boutique Hotel category of accommodation. Originally, he gained fame as co-owner and co-founder of Studio 54.

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I think it's an entirely new idea. People were dancing before I came into the nightclub business but I still did something that had never been done before. 50 Gramercy Park North is a new kind of hotel, and not the kind people will be expecting from me. I am hoping to have the same impact with it that I had 20 years ago.

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We are not just selling real estate. We are selling a way of life, and the response has been overwhelming. It's the ultimate luxury: an effortless, carefree way of living in a modern, complex, hectic city.

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