Stern effect. Howard Stern has raised the awareness of the entire satellite radio category.
There's no radio station in New York City where you can hear Sinatra sing 'New York, New York.' On XM you can.
This is just a competitive market. It depends on hardware, innovative radios, and content that has a certain seasonal nature to it.
Time will tell whether that is a deal that is going to make sense for my competitor or simply make sense for Howard Stern.
We are thrilled about the National Hockey League's decision to partner with XM Satellite Radio, ... The clear winners of this partnership are the millions of hockey fans in the U.S. and in Canada who are incredibly passionate about their favorite NHL team and who will now be able to follow them regardless of where they call home.
Our next goal is to be number one in Canada ... and we can't think of a better content provider to join us than the NHL.
Stern obviously has helped raise awareness.
Through our strong partnership with CSR, XM will have an opportunity to expand the XM service beyond the United States and serve millions of Canadians with compelling Canadian and American programming.
We're going to do to radio what DBS (Direct Broadcast Satellite) and cable television did to the TV industry...providing lots more choices.
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