In Darla, we feel like we found a real-life Flo. Darla is very real. She's always talking and going back and forth.

We've had quite a few flops, actually. It's you're going to get into this, you have to expect some flops. We've had some sites that have bombed completely, and you have to say, 'OK, that's a loss,' and let go.

People start out loving their work when they're young, and then corporate America disappoints them. Their family is growing, and dropping the kids off at day care isn't satisfying them. Their priorities start to change.

We're completely sold that this is where we want to go. It's just such a flexible way of doing business and having a family.

Once they've had it, they don't want to go back. On our forum you'll see that same attitude over and over again.