I think there's been confusion in the first year around acquisitions [and the company's accounting] which doesn't exist anymore. It was hard for investors to get their hands around what the acquisitions meant.

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This completely revolutionized the orientation to online overnight. Literally millions of people were donating online...that was the beginning of a general belief that anyone would donate online.

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Given that the Internet is a great one-to-one marketing tool for consumers, it's not surprising that -- if non-profits do their jobs well -- people are happy to donate online.

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