Satellite mapping captivates a substantial audience because people are curious to see familiar places from a dramatic perspective. People are also fascinated with the new technology and its ability to combine up-close satellite imagery with local search capabilities.

When people are going to their closing, it's an extremely stressful time. So we let people use the car to try to make them as comfortable as possible. After they sign the papers, we drive them to the house, we give them champagne and take their picture with the car out front.

We went down there and got it. The first stop we made was Taco Bell.

Fierce competition for online visitors continues to be a catalyst for the launch of new products and features. They keep visitors interested and engaged.

In this business, you always have to do something to stand out. So we got a stretch limo that we use to not only show people houses, but also to drive them to and from closing when they buy.