We didn't want to sell the same disc for four years. What happened a few years ago is no longer relevant in today's fleet environment.

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When we asked them about how they liked to learn, they told us they weren't looking for theoretical information. They're not looking for skills-based learning with step-by-step instructions. Their objective as executives is to understand how to execute solutions that work. The best way to do that is to see how others have handled a problem and adapt that to your own situation.

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