We also have web addresses and e-mail addresses on business cards. As a result, some business cards are starting to look very crowded.

Tell somebody more about your business than just your name and address. List some services that you provide. If you're a dentist and your practice is made up of kids, get that across.

You want the card to do the speaking for you when you're not around. When someone has a Rolodex of cards and they're deciding who to call, it's a subjective thing. So you want to make sure your card works the way you want it to.

You need to gear your type size so that a person of any age group can read it.