Price, price, price. We're looking at value instead of price and trying to offer good value to a broader range of people coming into stores.

201

We're hoping to help a segment that's already shopping at our stores but wasn't necessarily finding what was essential to them.

191

We hope if we take care of our customers by giving them the best value in the marketplace, they will continue to come to us as a primary destination. We don't think they will be disappointed.

177

We were very pleased. We opened early, and people came to us first.

156

We were pleased with what happened yesterday in terms of sales and think the approach that we took in being aggressive on all levels was appropriate.

152

This [holiday] season is coming in a year that's been difficult for a lot of people. We wanted to do something that would be perceived as sensational.

143

We were pleased. We thought people did come to us first.

134

We are seeing nice traffic up to the last minute. We think (the holiday season) is going right down to the wire.

126

Overall, things are changing. We have to be relevant to a broad range of customers. Price is important, but we are also concerned with value. Value is not just price. It is assortment and convenience.

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