Students can use the competition as a step to starting their business. Most students who entered the competition in the past saw the competition as an opportunity to be motivated by deadlines to prepare their business proposal in an organized fashion and present it to investors.

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The judges look for students who are not just entering the competition to win a prize, but who are actually willing to start and run the business. Judges see if the proposals make sense and if they have the potential of being successful.

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