Erin Hunter
FameRank: 6

"Erin Hunter" is a pseudonym used by the authors Kate Cary, Cherith Baldry, Gillian Philip, Inbali Iserles, and Tui Sutherland, along with editor Victoria Holmes. Each of the authors play a different role: while Holmes creates the storyline of each book, Cary, Baldry, and Sutherland take turns writing the books. Sutherland joined

In addition, another person who is not an Erin Hunter writes the manga: Dan Jolley. The newest addition to the group is Inbali Iserles, who writes Survivors/Survivors under the pseudonym as well.

More Erin Hunter on Wikipedia.

Nobody anticipated such on-track success. This year, we're much more prepared for it.

If someone is making one or two purchases, the die-cast is usually one of them. The die-cast, the hat and T-shirt are something you can't necessarily purchase at Wal-Mart, and it's something they can put in their bag and carry around.

We're looking at it saying, is this something that Greg's image goes with, or something that would cause conflict?

NASCAR is behind him, their marketing push. Greg doesn't have the benefit of a media campaign that NASCAR might do, but performance speaks more than an ad campaign. ... It helps that when fans see Greg does do an interview, they see that he seems to be a genuine guy, and that helps, too.

Now that the advertising dollars are going up, the tools that allow people to use that kind of information are getting that much better.