The core demo of young females absolutely loved the movie and are the most avid repeat viewers. It's a great start. We're hopeful for a long run this summer. It's 70-30 percent female. For the core group, it was 85 percent in the Top Two Boxes (excellent and very good) with a 72 percent definite recommend.

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We're going to make money with this picture. It was designed so that if it (grossed) $20 million or more we would do well. From what we know right now, it's going to go significantly north of that.

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We're very pleased with that number, particularly in light of how well 'Bringing Down the House' is doing. We're off to a really good start. It's the beginning of spring break and the school holidays roll across the country over the next four weeks, roughly at 20 percent different areas a week.

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I think one of the main reasons it did so well was Denzel Washington.

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It's off to a good start and we're pleased with it, particularly when you consider that it's a very inexpensive film (costing) less than $20 million.

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It was definitely an adult audience and it was all ethnicities. It was 56 percent non-African-American. The exit polls are 80 percent in the top two boxes with a 69 percent 'definite recommend.' I think the picture's going to have pretty good legs.

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