Erik Brynjolfsson
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"Erik Brynjolfsson" is an American academic, and Schussel Family Professor of Management at the MIT Sloan School of Management, the Director of the MIT Center for Digital Business and a Research Associate at the National Bureau of Economic Research, known for his contributions to the world of IT Productivity paradox/Productivity research and work on the economics of information more generally.

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These phenomena are pushing the trend toward more obscure products. And that will feed back to what products get created in the first place.

There's a dark side. In the physical world, I bump into all kinds of people by chance. But online, if recommenders were perfect, I can have the option of talking to only people who are just like me. There's a danger that if we don't have some level of shared interaction, it can be destructive to our social cohesion.

We're just being flooded with content. And people are increasingly relying on recommenders to help them sort through it all.