The NBA has always been on our wish list. In soccer, we have FIFA and UEFA. In baseball, we have the New York Yankees . Given that our mission statement is to become the leading sports brand in the world, this alliance was at the top of our list.
This partnership gives Adidas the best opportunity in nearly 20 years to win market share back in this highly influential category. We are very happy that every NBA player from now on will play in Adidas products.
We're leading in several categories but one thing is sure, we want to be the leading sports brand and if we want to lead in basketball then we need the NBA. With the NBA we have a new dimension.
Everything that we do in this partnership will first be executed in this store. It will be a way for us to communicate our concepts to our consumers.
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