The very genesis is a fashion follower.

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It's not too late to start. We're sort of having a second wave right now. We have award season starting, so there's plenty of fashion to be had. We started in September and we have people playing from all kinds of countries. I think we have about 4,500 people playing now. It's a great excuse for everybody to throw a viewing party.

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We're adding a second site. It's going to be a celebrity version. It's the same idea, but it's more to do with the celebrities themselves. That season would run from March 5 through May 12. I'll have that site up and running after the Golden Globes.

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We felt the pain of you guys being obsessed with fantasy football. I kept kidding around that I was going to start this league and had the idea a few years ago. In January, we ran two experimental seasons and by the third day we had a pretty strong concept. Now, we have people in the U.K. and Vietnam playing.

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I figured there must be something to it that's got him on the computer all the time.

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For instance, Prada is in the news today because one of their stores caught on fire. That's probably 30 points because it's in the headline and the lead.

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