"Eric Goldman" is a law professor at Santa Clara University School of Law and Director of the law school's High Tech Law Institute. He is a leading expert in the fields of Internet Law and Intellectual Property, and he has been recognized as an "IP Thought Leader" by Managing IP magazine and with the "IP Vanguard Award" from the California State Bar's Intellectual Property section. He was also part of the first wave of teaching Internet Law courses in law schools, having taught his first course in 1995–96. He also co-authored the first Advertising & Marketing Law casebook for the law school community.

Goldman also writes the influential Technology & Marketing Law Blog, which covers Internet Law, Intellectual Property, and Advertising Law. The blog has received several awards, including being named to the ABA Journal"s Blawg 100 every year since 2009.

Some of Goldman's other projects include DoctoredReviews.com, a website designed to combat doctors' efforts to suppress patients' reviews; serving on the board of directors of the Public Participation Project, a group lobbying for federal anti-SLAPP legislation; providing copyright advice to Justin.tv; and coauthoring an amicus brief in the 1-800 Contacts, Inc. v. WhenU.com, Inc. case with the Electronic Frontier Foundation.

More Eric Goldman on Wikipedia.

This case offers the first solid data point (in the U.S.) that buying competitors' trademarks as keywords...could constitute trademark infringement.

0

Some competitive keyword ad buys currently being made will be eliminated because the competitors (or search engines) decide those purchases are too risky. Stock valuations of relevant industry players should adjust downward accordingly.

0

Right now e-mail providers do a lousy job of keeping unwanted content from users. Users will be thrilled to see a lot of junk taken out of their inboxes, even at the expense of legitimate messages.

0

Right now, e-mail providers do a lousy job of keeping unwanted content from users. Users will be thrilled to see a lot of junk taken out of their inboxes, even at the expense of legitimate messages.

0

It's a game with uncertain payoffs. The plaintiffs can keep playing, and risk not getting anything, or stop now and take a sure thing.

0