"Eduardo H. "Eddy" Cue" is Apple Inc./Apple's senior vice president of Internet Software and Services and reports to CEO Tim Cook. He played a role in setting up the Apple Store (online)/Apple online store in 1998, the iTunes Music Store in 2003 and the App Store in 2008. In November 2012, he took charge of map software and Siri (software)/Siri. Cue joined Ferrari's Board of Directors in November 2012. He is a graduate of Duke University. He testified in court about the Apple eBook price conspiracy.

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If we give customers a better alternative they will pay, and certainly that has been the case in places like the US and UK.

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It is certainly our belief that digital music buying is the future of music purchasing. Certainly our customers love it, and you can see it in the younger generation. They buy a lot of music now, and they buy it all online. That is what they know music as. They certainly do not know music as a record or as a CD--they know it as digital bandwidth.

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I think this is the best launch in terms of content of all the countries we've done.

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This is by far the best launch we've done with local repertoire.

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If you buy a song, you own it.

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We've gained a lot of credibility in the industry in the past 2 1/2 years with what we did with songs. And that's what we're trying to mirror in the video space.

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We've worked closely with Motorola to deliver the world's best music experience on a mobile phone. We're also thrilled to be working with some of the largest wireless carriers in the world to bring this pioneering phone to market.

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We are about 5 per cent of the music market in the US but there is no doubt in my mind that digital music is the future.

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So the fact that we've already done two times that in the first four days is something that we are very, very pleased with.

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