Our programs don't require radical change. Our programs require just enhancement and tuning and trying to get better yields on the investments that we and our partners have made. A great example is the fact that we now have 100 business partner innovation centers around the world.
I don't think we need to radically change incentives and financial programs. It's more about coverage and enablement than anything else. We are not interested in creating a lot of stacking. We are protecting the investment our current partners have made.
With such a concentration of opportunity, customers and partners, having a second BPIC is a winning strategy. Customers can come and rather than hear about a solution, they can see it.
This is going to impact a lot of competitors. There are a lot of partners doing business with other companies, but I am not going to focus on [names].
Judges selected Intermec as the winner in this category based on its ability to deliver cutting-edge innovative value to customers while working closely with IBM to both benchmark and extend those solutions and technologies. Intermec is combining technology expertise with business insight to help its clients innovate on important business issues and realize real efficiencies.
We have a linkage with the partners that will continue to give us that edge in understanding what that next set of opportunities and values are.
It has proven to be a very effective [model]. It is a single point for education, enablement, what I call kicking the tires. We see our partners and partner centers as a natural hub [for] our innovation agenda to get out to the market. It has become a critical part of our strategy.
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