"Dominic Abrams" is a Professor of Social psychology/Social Psychology and the Director of the [http://www.kent.ac.uk/psychology/csgp/ Centre for the Study of Group Processes] in the [http://www.kent.ac.uk/psychology/ School of Psychology] at the University of Kent. His research examines prejudice, discrimination, social attitudes and social change across the life course. It spans social and developmental psychology and gerontology and uses a wide range of methods, most frequently surveys and experiments.

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Older people are seen basically as doddery but dear, and young people perhaps as clever but callous.

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Ageism is the form of prejudice experienced most commonly by people in the UK and that seems to be true pretty much across gender, ethnicity, religion, disability - people of all types experience ageism, and indeed people of all ages experience ageism.

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If you are a 24-year-old man, you believe that old age begins about 55 [while] if you are a 62-year-old woman, you think youth doesn't end until 57.

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Inter-group contact and positive relationships across the generations seem to be an important mechanism for combating ageist stereotypes.

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Ageism is the most pervasive form of prejudice in Britain today.

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