The Big Moo is a book that's not just about breaking all the rules -- it's about changing the game entirely. We want to help people start a movement in their organization -- to stop trying to be perfect and start being remarkable. The goal is to make the book's wisdom, its practical application, its fun, and its authors accessible, while raising millions for charity.

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In consumer surveys, most prefer dealer referral rather than direct. They want the best information available. Today, they want to do 60 percent of work online, and I see that migrating to 90 percent. But it's a big purchase decision. They want to validate it by going out and looking in person.

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To be the best automotive research and decision-making site, Autoweb.com needs to offer consumers the best database and tools. We believe AIC has both.

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