The goal is to understand what's going on in terms of competition and then carefully assess what you do well and what you're not as good at and put together a set of plans.

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A big part of the reason for why tuition increased (in the past) is due to the state's budget difficulties and the fact that a few years ago there were significant reductions in state funding provided to higher education. Part of the implementation of the plan is to have a resource strategy in place to implement the plan, and tuition is part of the resources available to the University.

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