The more desirable the merchandise, the more desirable it is to be shoplifted.

The more comfortable people feel in your store, the more memorable the experience, the more likely they'll come back. It's one more thing that can add to the overall experience of the store.

It is a challenging problem for retailers. I think you're going to see retailers reacting to this trend by using technology as a deterrent. There's a high level of awareness around the retail public already.