We've had to shrink our business considerably. We can't fill channels if we can't do it here. We have a brand in Europe and Asia and North America. That's hard-fought distribution. You have to fight for it. You don't like to see it go empty.

170

The primary objective is to have access to fruit that protects our interests from short crops. But the minute you take that step it also has secondary benefits. It gives you access to certain markets you couldn't have toughed out before for the price.

126