There's not one major electronics manufacturer who isn't trying to target this space.

187

We've got a good history of working with Action Performance (Elliott's racing team). Everyone has to work together to maximize the value for any kind of sponsorship.

116

I don't have to worry about the car qualifying or not.

110

Sponsoring a race helps us foster corporate alliances with other entities and it gives us a pretty significant amount of plugs during NASCAR week. It's a big deal for our local Sam's Town customers and it allows us to do something for them. It also provides us an opportunity to do something for customers from our other properties as well.

101