One of the things we try to do [is] to make our point, but to make it with humor and use unconventional ways ... via Web ads. It's not a traditional way, but we are using humor to send a message about a serious issue.

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This is the simplest way to confine a campaign to the message of the two candidates. The two campaigns are totally responsible for the message that's out there, and they control that message. That's the way it should be.

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