There are many athletes out there who would covet an X Games gold over an Olympic gold. I've heard it come from athletes mouths - and I'm sure their agents are standing next to them smirking - but when you win an X Games medal, you are instantly afforded a reputation that perhaps you aren't afforded in the Olympics.

The sports can't count on us (X Games) as its only venue.

It was a far less scientific process back then.

Adventure racing has no place in the X Games. ... The demographic of the athletes and viewers is a little older than that of the skateboarding, BMX and freestyle motocross.