It's a different medium so we want to experiment and have some fun and try to get people into local news in a different way.

We want to get into the prime-time news game. We're branching out to reach as many people as possible. We think a 10 p.m. newscast is a great opportunity for us.

We're going to set out to build a separate television station. Our mission will be to try and find a way so as many people can see it as possible.

That's what's totally scary for broadcasters. We don't know what the rules are. They are penalizing people after the fact.