When you have the snow, you're going to have a pretty good year. People will gladly pay for great conditions, and never seem to mumble about price increases. When you don't have (snow), no amount of discounting, promotions and other price specials will ever make up for your lost business volumes.

Our top lift ticket this year is $42, which is what we charged for tickets back in New England during the mid-1980s, where I spent the first 11 years of my career. Montana is a screaming deal.