It's a small market for us with much less than one percent of total sales and we have no sales offices or subsidiaries, so it's difficult to get a real picture.

We have never marketed ourselves as a Danish product, we see ourselves as an international brand. You can ask Americans who think it is American, ask Germans who think it's German - many people don't know that it's Danish.

We feel that the message of this poster can be interpreted as if we are a racist company. I don't know if that's what's intended, but it's definitely one way of interpreting it.

The region is a very small market for us. We have been told that some shops in the Middle East have removed our products from the shelves.