This is an ego-driven business. They (the managers) say they created this record, they look at all the money they made, and they go out on their own. It's a trend across the industry.

It's a flight to quality. Investors as well as advisers are seeking out large, blue-chip fund companies that appear to have weathered the storm successfully.

You really must look at your entire portfolio and not look just at the past quarter or even the last year. Extraordinary expectations have been built into fund performance for almost six years now. You've witnessed returns of 20 percent or more in most stock equity funds, but in some cases they're just not sustainable.

That shouldn't be a driving reason to invest in a new fund. It's appealing, but only after making your decision.

When the market is going up, people don't assume risk. You have to realize the type of investments that appreciate in excess can be just as volatile on the downside.

It's got to be constructive if the person managing the fund has a personal stake in it.

I think everyone in the industry realizes the potential here. It would be an enormous boost.

There's no question investors are swayed by personalities. It's propelled mutual fund managers into the ranks of rock stars.

I would think they would be less likely to have employer contributions.