Eyeballs are shifting. Advertisers need to migrate toward those eyeballs in those platforms. In-game advertising is one way to do that.

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Gaming is increasingly becoming the new entertainment medium. We can now offer marketers and advertisers a 360 degree view of the consumer media and entertainment experience every week by providing insight into attitudes and interest in what's going to be or currently is available on the video game screen, in the theater and on the tube.

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